How I Used ChatGPT to Build an SEO Content Strategy
Over the last four weeks, I’ve been learning how to rank on Google using ChatGPT while building MattFeastOnline.com. I’ve been publishing new content, improving my SEO and working on the overall structure of the website. The results have been encouraging because I’m now seeing more than 80 pages showing as ranked on Google through the data I’m monitoring.
Google Search Console is currently showing around 81 pages, but I’ve seen this difference before, so I’m not too concerned about it. What matters to me is that Google is finding my content, indexing my pages and starting to rank them. I’m also starting to see more impressions and clicks coming through, which is a good sign.
One of the biggest changes I’ve made is using ChatGPT as part of my content creation and SEO workflow. ChatGPT hasn’t magically ranked my website for me. I’ve been doing the work, while using ChatGPT to help with keyword ideas, content planning, article structure and SEO.
Why I started using ChatGPT for SEO
Creating regular content takes time, even when you know what you want to write about. I’ve been involved in online marketing for more than a decade, so I have plenty of experience and ideas. However, turning those ideas into well-structured articles can still take time.
This is where ChatGPT has become useful for me. I can explain an idea in my own words and use ChatGPT to help develop it. It can suggest different angles, questions people might be searching for and ways to structure the article.
For me, this has made creating content much quicker. Instead of sitting in front of a blank WordPress editor, I can take an idea and start developing it straight away. I then go through the content myself, make changes and add my own experience.
How I used ChatGPT for SEO and keyword ideas
Keyword research has become an important part of my approach. I don’t want to simply write an article and hope someone finds it. I want to understand what people are searching for and then create content around those subjects.
For this article, I’m targeting how to rank on Google using ChatGPT. I’ve also looked at related phrases such as ChatGPT SEO, how to use ChatGPT for SEO, how to get blog posts ranking on Google, how to rank a new blog on Google and how to write SEO blog posts using ChatGPT.
I’m not trying to force these keywords into every paragraph. I use them to understand the subject and find different ways of approaching it. If a keyword fits naturally, I’ll use it. If it doesn’t, I don’t force it.
I think this makes the content read much better. Repeating the same phrase throughout an article can make it sound unnatural, which is something I want to avoid.
I’m still using my own experience
This is one of the most important parts of my approach. I don’t want MattFeastOnline.com to become a website full of generic AI articles that could have been written by anybody.
I’ve been involved with home online business for many years. I’ve sold products online, worked with affiliate marketing, built websites and learned SEO. I’ve also tried different ways of generating online income and made plenty of mistakes along the way.
That’s my advantage because I have real experiences to share.
When I use ChatGPT, I’m not asking it to invent those experiences. I give it my ideas, thoughts and experiences, then use it to help organise them into a better article.
I still decide what goes into the article. I still check the information and make changes. Most importantly, I want the finished article to sound like me.
Creating useful content is still the priority
There is a temptation when using AI to think you can create hundreds of articles and publish them as quickly as possible. That’s not the approach I’m taking.
I want the content on MattFeastOnline.com to be useful. If I’m writing about blogging, I want to share something that could genuinely help somebody starting a blog. If I’m writing about SEO, I want to share what I’ve learned from working on my own website.
I’ve also been concentrating on more specific topics rather than trying to compete immediately for huge keywords. A newer website can struggle against large websites that have been established for years.
That’s why I’ve been looking at long-tail keywords and more specific searches. A smaller keyword might not bring thousands of visitors, but it can still bring the right person to my website. For me, that’s more important than simply chasing big numbers.
Internal linking has been important
I’ve also been concentrating on internal linking. When I publish a new article, I don’t want it sitting on its own without any connection to the rest of my website.
I’ll look through my existing articles and find places where I can naturally link to the new content. I’ll also add links from new articles to older pages when they are relevant.
For example, an article about blogging can link to other articles about SEO, website traffic, building an online business and WordPress. This gives readers somewhere else to go and helps connect related content across the website.
As MattFeastOnline.com grows, these internal links become increasingly important. I’m not just publishing individual articles. I’m building a connected library of content.
Google Search Console is showing me what is working
I’ve been keeping a close eye on Google Search Console because it gives me a good indication of how Google is discovering my website.
I’m not just looking at how many pages are indexed. I’m also looking at impressions, clicks and the actual search queries appearing in the data.
Some of the queries have been interesting. I’ve started seeing impressions for searches around SiteGround, WordPress websites and other subjects related to my content.
Some of these searches aren’t producing much traffic yet, but that’s okay. I’m looking at them as early signals that Google is beginning to understand my website.
If Google starts showing one of my pages for a particular search, I can look at that page again. I can then decide whether I should improve the article or create more content around the same subject.
This is one of the useful parts of learning how to rank on Google using ChatGPT. ChatGPT can help me create and improve content, while Google Search Console shows me how that content is performing.
Ranking doesn’t automatically mean traffic
One thing I’ve learned is that getting pages ranked on Google doesn’t automatically mean you’ll get lots of visitors.
A page can rank and still receive very few clicks. This can happen if it is near the bottom of the results or if the keyword has very little search volume.
That’s why I’m not simply focused on the number of pages I’ve got ranking.
Getting more than 80 pages ranked is a great milestone for me, but the next step is turning those rankings into more organic traffic.
I’m already starting to see organic impressions and clicks coming through. That’s encouraging, and now I want to build on it.
Four weeks of consistent work
I didn’t expect this to happen overnight. I’ve been online long enough to know that SEO takes time.
Google needs to discover your website and crawl your pages. It then needs to understand your content and decide where those pages should appear in the search results.
Some pages can move quickly, while others can take much longer.
What’s encouraged me is that some of my newer articles have started appearing in Google relatively quickly. That tells me Google is discovering the website and beginning to understand what MattFeastOnline.com is about. For me, that’s a positive result after only around four weeks of concentrated work.
How ChatGPT helps me rank content on Google
The biggest benefit I’ve found from ChatGPT is the time it saves me.
I can use it to brainstorm topics, develop article structures and look at keyword variations. It can also help me improve headings, check readability and create SEO elements such as titles and meta descriptions. But I’m still making the decisions.
I decide what I want to write about. I decide which experiences I want to include. I also decide whether something sounds right for my website.
ChatGPT simply helps me get there faster.
That’s how I think AI should be used for SEO. Don’t let it replace your knowledge and experience. Use it to help you make better use of them.
My next goal is 100 ranked pages
At the moment, I’m seeing more than 80 pages showing as ranked through the wider data I’m monitoring. Google Search Console is still showing around 61.
I’ve seen this difference before, so I’m not going to panic about it. If anything, I’m encouraged by what I’m seeing.
My next target is simple: 100 ranked pages on Google.
Once I reach that target, I want to focus even more on increasing organic traffic. Ranking pages is great, but ultimately I want those rankings to bring real people to MattFeastOnline.com.
I want people to discover my articles, read my content and hopefully find something that can help them with their own online journey.
What I’ve learned about ranking on Google
The biggest lesson I’ve learned is that there isn’t one magic trick that suddenly makes a website rank.
For me, it’s been a combination of consistent content, SEO, keyword research, internal linking and improving existing pages. Adding my own experience to the articles has also been important.
ChatGPT has simply made many parts of that process quicker.
If you’re wondering how to rank on Google using ChatGPT, I’d recommend treating ChatGPT as an assistant rather than expecting it to do everything for you.
Use it for ideas, content planning and keyword research. Use it to improve your articles and help with SEO. But make sure you’re adding something of your own.
Your experience matters. Your opinions matter. Your knowledge matters.
I’m only getting started
Four weeks ago, I was building the foundations of MattFeastOnline.com. Now I’m seeing more than 80 pages showing as ranked. Organic impressions are starting to appear, and I’m beginning to see clicks coming through from Google.
I’m not going to pretend I’ve mastered SEO because I haven’t. I’ve still got plenty to learn and a lot more work to do. But I’m pleased with the progress.
My plan is to keep publishing useful content and improve the pages already getting impressions. I’ll also continue adding internal links and working towards more organic traffic. My next milestone is 100 ranked pages.
I’ll continue sharing the journey here on MattFeastOnline.com because I believe the best way to learn online marketing is to actually do it, test different approaches and see what happens.
ChatGPT has become an important part of my content creation and SEO workflow, but it isn’t the whole strategy.
The real work is creating useful content, building a proper website, understanding SEO, staying consistent and giving Google time to discover what you’re building.
That’s exactly what I’m doing, one article at a time.
