How to Start a White Label SEO Agency Without Hiring an SEO Team
Starting an SEO business sounds like a great idea until you start thinking about everything involved. You need to understand search engine optimization, find clients, provide services, create reports, manage campaigns and somehow deliver results while also trying to grow the business.
But what if you could sell SEO services to clients without having to build a large SEO team yourself?
That is where a white label SEO agency model can become interesting.
White label SEO allows you to sell SEO services under your own business name while another company handles some or all of the work behind the scenes. You remain responsible for the relationship with your customer, while the service provider handles the fulfillment.
This model can be particularly interesting for freelance marketers, web designers, affiliate marketers and people who already have an online audience but want to add another source of income.
One ClickBank product I came across called SEOPUSH takes this idea a step further by offering a white label SEO store that can operate under your own brand. According to the offer, it includes more than 25 backlink services, wholesale pricing, automatic CSV reports and no monthly fee. The listed price is a one-time $47 payment with a 60-day money-back guarantee.
So could starting a white label SEO business be a realistic way to create an additional online income stream?
Let’s take a closer look.
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What Is a White Label SEO Agency?
A white label SEO agency is essentially a business model where you sell SEO services to your customers under your own brand, while another company provides the fulfillment.
For example, imagine you have a website called Matt’s Digital Marketing. You attract a small business owner who wants help improving their website’s visibility in search engines.
Instead of doing every part of the SEO work yourself, you could offer the customer an SEO package through your own business. The fulfillment partner handles the services you have ordered, while you remain the customer’s point of contact.
The customer sees your brand rather than the fulfillment company’s brand.
This is one reason white label SEO services have become an interesting option for agencies, freelancers and digital marketers. The model allows a business to expand its service offering without necessarily hiring employees for every specialist task.
There are already established companies operating in this market, offering everything from link building and content to technical SEO and reporting.
The important thing is to understand that white label does not mean you can simply promise clients guaranteed rankings. SEO results depend on many factors, including the website, competition, content, technical condition and quality of the links being used.
Why Would Someone Want to Start an SEO Reseller Business?
The biggest attraction is simplicity.
Building an SEO agency completely from scratch can involve a lot of moving parts. You may need writers, SEO specialists, outreach staff, reporting software and people capable of managing client campaigns.
That can become expensive very quickly.
A white label model gives you another option. Instead of building the entire operation internally, you can concentrate on finding customers and managing the relationship while using a third-party provider for fulfillment.
This means your main job becomes marketing and selling the service.
For someone who already understands online marketing, this can be an appealing business model.
You could potentially approach local businesses, online stores, coaches, consultants, tradespeople or other website owners and explain how professional SEO services could help improve their online visibility.
You do not necessarily need hundreds of customers either.
A small agency with a handful of paying clients can potentially create a useful additional revenue stream if the services are priced correctly and the fulfillment costs leave enough margin.
What Are White Label Backlink Services?
Backlinks are links from other websites pointing to a website.
They have long been an important part of SEO, although not every backlink is equal. Search engines consider many signals when evaluating websites, and simply obtaining large numbers of low-quality links is not a sensible SEO strategy.
Quality, relevance and the overall SEO strategy matter.
White label backlink services allow an agency to sell link building as part of its own service offering without necessarily handling all the prospecting, outreach and placement work internally.
This is one of the areas where SEOPUSH positions its offer.
According to the ClickBank listing, SEOPUSH provides more than 25 backlink services at wholesale prices and allows the services to operate under your own brand.
That creates an interesting possibility for someone who wants to build an SEO service business but does not want to become an expert in every technical aspect of link building.
You could focus on finding clients and deciding which services make sense for them while the fulfillment side is handled through the platform.
Take a sneak peak at SEOPUSH and see if it could be the right fit for your online business.
How Could a White Label SEO Business Work?
Imagine that you approach a local business owner who has a website but receives very little traffic from Google.
Rather than simply telling them that they need SEO, you could offer a service package designed around their needs.
You might provide an initial SEO assessment, identify opportunities and then recommend appropriate services.
The customer pays your business for the service.
You then purchase the required fulfillment from your white label provider.
The difference between what the customer pays you and what you spend on fulfillment becomes part of your gross margin, before taking your other business expenses into account.
This is a fairly straightforward reseller model.
The real challenge is not necessarily the technology.
The real challenge is finding customers and delivering an experience that makes them want to continue working with you.
That is why I would look at white label SEO as a marketing business first and an SEO business second.
You need to be able to generate leads, communicate with customers, explain what you are selling and manage expectations.
You Do Not Need to Be an SEO Expert to Start
One of the interesting aspects of the white label model is that you do not necessarily need to be a technical SEO expert before getting started.
However, I would strongly recommend learning the fundamentals.
You should understand what backlinks are, why relevance matters, what makes a website valuable, how keyword targeting works and why SEO normally takes time.
You should also understand that nobody can honestly guarantee that a particular website will reach position one in Google simply because backlinks have been purchased.
A good SEO reseller should be able to explain the process honestly.
Your job is not to make unrealistic promises.
Your job is to provide a useful service and communicate clearly with your customers.
The more you understand about SEO, the easier it becomes to sell SEO services because you can have an informed conversation with potential customers rather than simply repeating marketing claims.
Your agency, already built. We do the work.
MyRankFlow hands you a fully assembled SEO services store under your own brand, with access to the same professional supply the large agencies use, at wholesale prices.
Ready to Build Your Own SEO Agency?
Why spend your time building complicated SEO systems when you could focus on what actually grows an agency: finding clients, building relationships and selling valuable services under your own brand?
With MyRankFlow, you can create an SEO services business around your own brand while using an established fulfilment network behind the scenes. You set your prices, choose how you package your services and deal directly with your clients, while the fulfilment and reporting can be handled for you.
If you’re serious about turning SEO into a service business rather than simply learning about it, take a closer look at MyRankFlow and see how you could start building your own white-label SEO agency today.
You buy at wholesale and sell at whatever you decide. 2x, 3x, 5x. The margin is yours and there’s no cap on it.
This means you can offer a range of SEO services to your own customers without having to build everything from scratch. Instead of spending your time creating complicated systems, finding suppliers and working out how to deliver each service, you can concentrate on promoting your business and attracting clients. You can create your own packages, set your own prices and build your business around the services your target market actually needs.
It gives you the opportunity to start small and expand as your customer base grows.
Could You Sell SEO Services Without a Monthly Subscription?
This is another reason the SEOPUSH offer caught my attention.
The ClickBank listing states that there is no monthly fee and that the offer is available for a one-time $47 payment, with a 60-day money-back guarantee.
That is considerably different from some SEO platforms where you pay a recurring monthly software subscription before you even have your first client.
For someone testing the idea of starting an SEO reseller business, reducing ongoing software costs can be attractive.
Of course, the important question is whether the service fits your business model and whether you can actually acquire customers.
A low entry cost does not automatically create a profitable business.
You still need a market, an offer, customers and a sensible pricing strategy.
How Would You Find Your First SEO Clients?
This is probably the most important question.
You could start by looking at businesses in your own area that have websites but appear to have little organic search visibility.
Local businesses can be particularly interesting because many owners understand that Google is important but do not necessarily have the time or knowledge to handle SEO themselves.
You could also approach businesses that already invest in advertising but have not developed a strong organic search strategy.
Another option is to use your existing online network.
If you already have followers, website visitors, email subscribers or contacts from previous online businesses, you may already have potential customers around you.
You could create educational content explaining common SEO problems and then introduce your white label services as a solution.
That approach is usually much better than simply sending people a message saying, “Do you want SEO?”
Show people the problem first.
Then explain how you can help.
How Much Could You Charge for SEO Services?
There is no single correct price.
Your pricing depends on the services you provide, your fulfillment costs, the type of customer you are targeting and the amount of work involved.
The white label model gives you the opportunity to purchase services at a wholesale price and then create your own packages.
For example, you might create a basic package for smaller businesses and more comprehensive packages for businesses that need ongoing SEO support.
The important thing is to calculate your numbers before selling anything.
You need to know exactly what the fulfillment costs are, how much time you will spend communicating with the client and how much profit remains after your expenses.
Do not simply look at the wholesale price and assume everything else is profit.
Your website, advertising, payment processing, software, customer support and your own time all have value.
Is White Label SEO Worth Trying?
I think it is an interesting business model, particularly for someone who already has experience in online marketing.
Instead, you can potentially build a smaller operation around marketing, sales and customer relationships while outsourcing fulfillment.
That can make the business considerably easier to test.
The biggest disadvantage is that your reputation becomes connected to the quality of the work you sell.
If your fulfillment provider delivers poor-quality services, your customer is not going to blame the provider.
They are going to blame you.
That means you should always investigate the service, understand exactly what you are selling and avoid making exaggerated promises.
Your reputation is worth far more than a quick sale.
My Thoughts on SEOPUSH
SEOPUSH is an interesting offer for anyone considering the white label SEO business model because the entry price listed on ClickBank is relatively low compared with building your own SEO operation from scratch.
The offer includes more than 25 backlink services, automatic CSV reports and the ability to operate the service under your own brand. The listing also states that there is no monthly fee, with a one-time $47 price and a 60-day money-back guarantee.
Those features could make it worth investigating if you are looking for a simple way to experiment with selling SEO services.
However, I would not approach it as a magic button that automatically creates an SEO agency.
The software or service is only part of the equation.
And most importantly, you need to provide a service that you would be comfortable putting your own name behind.
If you can do those things, the white label model becomes much more interesting.
Could This Be Your Next Online Business?
There are countless ways to build an online business, but sometimes the simplest models are worth looking at.
You do not always need to create a complicated software platform or develop a product from scratch.
Sometimes there is an opportunity in selling an existing service to a market that needs it.
A white label SEO agency is an example of this type of business model.
You can concentrate on marketing, sales and customer relationships while outsourcing some of the specialist work.
For an experienced internet marketer, that could be an interesting addition to an existing online business.
SEOPUSH caught my attention because it appears to be designed around this exact concept. The one-time entry price also means it may be possible to investigate the business model without immediately committing to another large monthly software expense.
Of course, do your own research before purchasing any product or making claims to your customers.
SEO is a long-term process, and there are no guarantees that a particular backlink campaign will produce specific rankings or traffic.
But if you have been looking for a way to add SEO services to your existing online business, a white label SEO model could be worth exploring.
Instead of spending months trying to learn every technical aspect of SEO and building an expensive team from scratch, you could start by learning the business model, understanding the services and seeing whether there is a market for them.
That could be a much simpler way to test whether an SEO reseller business is right for you.
Ready to Explore Your Own White Label SEO Business?
If you’ve been looking for a simple way to add SEO services to your online business without hiring an expensive SEO team, SEOPUSH could be worth taking a closer look at.
With a white label SEO store, backlink services and client reporting included, you can explore the possibility of offering SEO services under your own brand.
Take a look at SEOPUSH and see if it could be the right fit for your online business.
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