How AI Can Take The Work Out Of Your Email Sequence
If you have a blog, website or online business, building an email list is something worth thinking about.
Social media can bring you visitors, Google can send you traffic and your blog can attract people searching for information, but an email list gives you another way to stay connected with the people who have already shown an interest in what you do.
The problem is that email marketing can take time. You need to think about what to say, write the emails, come up with subject lines, create follow-up emails and then work out what should happen next.
This is where AI email marketing tools are becoming interesting.
Getting started: Hoppy Copy Overview
I have been looking at how artificial intelligence can help with some of the more repetitive parts of online marketing, and creating an email sequence is one area where AI can make the process much easier.
It does not mean handing everything over to AI and letting it run your business. I still believe the personal side of your content matters.
But if AI can help you get the first draft done, organise your ideas and create a sequence that you can then edit in your own style, that can save a considerable amount of time.
What is an email sequence?
An email sequence is simply a series of emails that are sent to someone over a period of time.
For example, someone might join your email list because they downloaded a free guide from your blog.
Instead of sending them one email and then forgetting about them, you can create a welcome sequence.
The first email might welcome them to your list. The second could provide another useful tip.
The third might introduce a problem and explain how you approach it.
Later emails could introduce a product, service or resource that you genuinely believe could help them.
The important thing is that the emails should have a purpose.
A good email sequence should not feel like you are constantly trying to sell something.
People signed up because they were interested in something, so the emails should continue to provide useful information.
Why use AI for email marketing?
Writing several emails from scratch can be one of those jobs that sounds easy until you actually sit down and do it.
You might write the first email fairly quickly, but then you have to think about the second, third, fourth and fifth.
This is where an AI email writer can be useful.
An AI email marketing tool can help you create ideas, structure your emails and produce an initial draft.
You can also use AI to generate subject lines, rewrite sections that do not sound right and create different approaches for the same message.
For bloggers, this can be particularly useful.
You may already have dozens of useful articles sitting on your website. Instead of allowing those articles to simply attract visitors through search engines, you can turn some of that information into email content.
That gives your existing content another purpose.
Creating an email sequence with AI
The first thing I would do is decide what you want the sequence to achieve.
Do not start by asking AI to write five random emails. Think about the journey you want your subscriber to take.
For example, imagine someone has just joined your list after reading an article about starting a blog.
Your sequence could look something like this. The first email welcomes the subscriber and gives them something useful.
The second email could explain one of the common mistakes new bloggers make.
The third could provide a simple strategy they can put into practice. The fourth could introduce a useful tool or resource.
The fifth could bring everything together and point the reader towards another useful article, product or service.
Now you have a reason behind every email. AI can then help you turn those ideas into actual messages.
Keep your personality in the emails
This is something I think is really important.
AI can write an email, but that does not automatically mean it sounds like you.
If you simply copy and paste everything an AI tool produces, your emails can end up sounding exactly like thousands of other emails being created with AI.
I would use AI as an assistant rather than allowing it to replace your voice. Give it the information you want to communicate. Then take the draft and change it.
Add your own experiences. Tell people what you have learned. Use examples from your own journey.
If you have made mistakes, talk about them. That is often what makes an email interesting.
People do not necessarily want another perfectly polished marketing message. They want something that feels genuine and useful.
AI email sequence generator tools
There are now AI email marketing tools designed specifically to help marketers create emails and sequences.
One that caught my attention is Hoppy Copy.
I like the fact that it is focused heavily on marketing content rather than being just another general AI writing tool.
It can help create different types of email marketing content, including newsletters and email sequences.
For someone who already has a blog or online business, that makes the idea quite practical.
You can start with an idea, campaign or existing content and use AI to help turn that into emails that can become part of your marketing strategy.
You can take a look at Hoppy Copy here:
I am not suggesting that you should sign up simply because it uses AI. The important question is whether it fits what you are trying to achieve.
If you are building an email list and regularly need to create newsletters, follow-ups or email sequences, then an AI email marketing tool could be worth investigating.
AI can help with newsletters too
Email sequences are only one part of email marketing. Newsletters are another area where AI can save time.
Imagine you have spent several hours writing a detailed blog post. You publish it and hopefully Google sends visitors to it over time.
But what happens to all the people who are already on your email list? You could create a newsletter based around the same subject.
You do not have to copy the entire article into the email. Instead, you can take the main idea, explain why it matters and give subscribers a reason to read the full article.
This is where an AI newsletter generator can help you get started. It can take your existing information and help turn it into an email format.
You still decide what goes into the final version. That is an important distinction. AI should make the process easier, not remove your involvement completely.
Email automation can save even more time
Once you have created your emails, the next step is automation. This is where email marketing becomes particularly useful.
You do not want to manually send five emails to every person who joins your list.
An email automation system can send the appropriate emails according to the sequence you have created.
Someone joins your list today. They receive the welcome email.
A few days later they receive another useful message. Then another email follows.
The sequence can continue without you having to manually press send every time.
That means you can spend more time creating content, improving your website and working on other parts of your online business.
Don’t forget the human side
There is a temptation with AI to automate everything. I understand why.
If something can be automated, why not automate it?
But I think there is a point where too much automation can take away what made your business interesting in the first place.
Your email subscribers are real people. They are not just names on a spreadsheet.
They joined your list because something you wrote, created or recommended caught their attention.
So your emails should still sound like they came from a real person. Use AI for ideas. Use it for first drafts. Use it to improve subject lines. Use it to organise your sequence.
But then add yourself back into the process. That is where I think the real value is.
Is AI email marketing worth using?
I think it is worth looking at if you are serious about building an email list and you regularly struggle to keep up with content.
The biggest advantage may not be that AI writes better emails than you. It is that AI can help you get started.
Sometimes the hardest part of writing is staring at a blank page. Having an AI email writer give you a starting point can remove that problem.
You can then edit, improve and personalise the content before sending it to your subscribers. For me, that is a much more sensible way of looking at AI.
It is not about replacing the person behind the business. It is about giving that person another tool.
Final thoughts
Email marketing is still an important part of building an online business because you are creating a direct connection with people who have chosen to hear from you.
Your blog can attract visitors, but your email list gives you an opportunity to bring those people back.
Creating an email sequence used to mean sitting down and writing every email from scratch. AI has changed that process.
You can now use an AI email sequence generator to help with ideas, structure, subject lines and the first draft of your messages.
You can then add your own experience and personality before the emails go out.
That is the approach I prefer. Use the technology where it saves you time, but keep the human element that makes your content yours.
If you are interested in seeing what an AI email marketing platform can do, Hoppy Copy is one I have been looking at and it is worth taking a look at if email sequences and newsletters are part of your plans.
You can take a look at Hoppy Copy here:
As with any online marketing tool, I would suggest looking at the features, pricing and whether it actually fits your own requirements before paying for anything.
Frequently asked questions
What is an AI email sequence?
An AI email sequence is a series of marketing emails created or assisted by artificial intelligence. AI can help with the ideas, structure and wording, while you remain responsible for the final content.
Can AI write email marketing campaigns?
Yes. AI email marketing software can help create newsletters, promotional emails, welcome emails, follow-ups and other campaign content. The final emails should still be reviewed and personalised before they are sent.
What is an AI email sequence generator?
An AI email sequence generator helps you create a series of connected emails around a particular goal. You can use it to develop welcome sequences, sales follow-ups, newsletters and other automated campaigns.
Is AI email marketing suitable for bloggers?
Yes. Bloggers can use AI to turn existing content and ideas into newsletters and email sequences. This can give blog content another purpose while helping bloggers stay in regular contact with their subscribers.
Can AI automate email marketing?
AI can help create the content, while email marketing platforms can automate when messages are sent. Combining the two can reduce the amount of manual work involved in maintaining an email marketing campaign.
Affiliate disclosure: This article contains an affiliate link. If you decide to purchase through my link, I may receive a commission at no additional cost to you.
There are no guarantees of income from using any AI or email marketing tool. Results depend on your own business, content, audience, marketing strategy and the work you put into it.